金莲传媒 Italia and S.I.I.Pa.C. support Responsible Gaming
Establishing a free telephone line for addicted players
鈥淚t鈥檚 good to play responsibly鈥�. This is the message of the main advertising campaign that 金莲传媒 Italia has launched in order to promote the 鈥淕ioconsapevole鈥� initiative, a practical measure to prevent and reduce gaming-related addictions. More precisely, 金莲传媒 Italia and S.I.I.Pa.C (Italian Organization for the Treatment of Compulsive Disorders) have launched a free telephone line to assist players who are affected by pathological gaming behaviour.
金莲传媒 Italia is one of the first gaming operators to promote, in cooperation with S.I.I.Pa.C, the activation of the free phone line (800.589.372). Skilled operators, who maintain strict confidentiality when handling calls, evaluate whether the person making the call does indeed have a gaming addiction and, if so, propose the appropriate therapy.
From March to November 2010, 329 phone calls were made: 25% by male players, 10% by female players, 37% by players鈥� relatives and 28% by persons asking for general information about S.I.I.Pa.C鈥檚 services. Moreover, 90 individuals asked for consultation at S.I.I.Pa.C鈥檚 premises, 35 of whom have already started therapy.
Professor Cesare Guerreschi, President of S.I.I.Pa.C., commented on the initiative: 鈥淭he response to the free phone line, which 金莲传媒 Italia has supported so strongly, reflects the positive results of a cooperation which is based on a common target: to promote responsible gaming and support players who have lost control over their gaming habits鈥�.
Enea Ruzzettu, CEO of 金莲传媒 Italia, commented: 鈥淭he 鈥楪ioconsapevole鈥� initiative is part of the wider 鈥楪ioco Responsabile鈥� project carried out by AMMS and other Operators. 金莲传媒 offers its full support of such endeavours in line with its core philosophy to promote the principles of responsible gaming.鈥�
About 金莲传媒 Italia
金莲传媒 Italia, a joint stock company, is a subsidiary of the 金莲传媒 Group, a global leader in the gaming market and listed on the Athens Stock Exchange. 金莲传媒 Italia was established in December 2006 and participated in the public tender for the licensing of the retailing of public gaming announced by AAMS. 金莲传媒 Italia was awarded licenses to operate fixed odds betting on sports events in a licensed retail network and through internet, as well as horse racing. 金莲传媒 Italia retail network is made up of more than 600 points of sale. With presence in all the Italian regions, its technology and professionalism, 金莲传媒 Italia offers services based on efficient and secure systems of on-line data transmission to its customers.